Arandu Studio

Client

PeopleExperience

Year

2024-2025

Services

UX Audit

UX/UI Design

Experts

Luana Favetta

Giovanna Pfleger

Strategic Personas for an Enhanced Digital Experience

A user-centered approach to optimizing

the PeopleXperience platform. Our UX audit and

persona development help reduce

frictions and enhance the user experience.

A user-centered approach to optimizing

the PeopleXperience platform. Our UX audit and

persona development help reduce

frictions and enhance the user experience.

OVERVIEW

PeopleXperience entrusted Arandu to enhance the design of their persona mapping and journey tools. Our team redesigned the interface and usability of these solutions, making them more intuitive and efficient. Now, users can map personas and structure journeys with greater fluidity, improving the customer and employee experience strategy within the platform.

UX Assessment

The UX Audit conducted by Arandu at PeopleXperience focused on identifying friction points in the platform's usability. We analyzed workflows, interfaces, and interactions to detect improvements that would make the experience more intuitive and efficient. With these insights, we refined the design of the persona mapping and journey tools, ensuring smoother navigation aligned with user needs.

Severity

Critique

Growth

Average

Low

Requires further research

Explanation

They prevent the user from achieving a fundamental goal. These issues cause significant frustration and can result in the user abandoning the product.

Cause great frustration or confusion and, although they do not completely block usage, significantly hinder the accomplishment of tasks.

They may cause some frustration or difficulty, but users can work around them with some effort. These issues can negatively impact user efficiency and satisfaction.

Minor issues causing slight inconveniences, but not preventing the use of the system. These issues may be related to visual inconsistencies or unintuitive functionalities.

Questions that arose during the analysis.

Discoveries

UI Design - Telas

Stakeholders

Creating personas within the platform means developing detailed representations of the different types of users who interact with a business. These personas are based on real data and include information such as:

- Demographic profile (age, position, sector)
- Behaviors and challenges
- Needs and expectations

Companies can customize their communication strategies, products, and services to better meet the needs of each type of audience.

- Demographic profile (age, position, sector)
- Behaviors and challenges
- Needs and expectations

Companies can customize their communication strategies, products, and services to better meet the needs of each type of audience.

Journeys

After defining the personas, the platform allows mapping the entire journey they undertake, from the first contact with the company to post-sales or continuous experience. This mapping includes:

- Interaction points with the brand
- Emotions and challenges along the journey
- Opportunities for improvement in the experience

This helps companies identify gaps in service, optimize processes, and enhance user satisfaction.

After defining the personas, the platform allows mapping the entire journey they undertake, from the first contact with the company to post-sales or continuous experience. This mapping includes:

- Interaction points with the brand
- Emotions and challenges along the journey
- Opportunities for improvement in the experience

This helps companies identify gaps in service, optimize processes, and enhance user satisfaction.

I would like to extend my sincere gratitude to the team for the outstanding work on the new PeopleXperience platform interface! We are impressed with the commitment, technical quality, and attention to detail throughout the project. The experience for our users has significantly improved thanks to your professionalism and dedication. I highly recommend it!

Congratulations on the incredible result!

Ricardo Pena

Founder

Our Projects

More Cases

Our other projects are protected by confidentiality agreements, but you can explore the portfolio of our founder to learn more about our work and approach. We work with small startups and large corporations.